google plus

google plus, atau yang biasa disebut Google+. adalah situs jejaring sosial baru yang diluncurkan oleh google untuk melawan jejaring sosial facebook. sebelumnya google sudah meluncurkan Google  Wave,Google Buzz dan Orgun yang hanya dipandang sebelah mata oleh pengguna internet.

Google plus atau Google+ memiliki fasilitas layaknya facebook. kita bisa meng-update status beserta foto dan tautan. namun di Google+ anda bisa memberi privasi yang lumayan ketat.

dan peluncuran google+ ini juga mempertaruhkan google untuk masuk ke persaingan jejaring sosial yang saat ini sedang banyak diminati pengguna internet.

kita tunggu kabar selanjutnya dari google+ ini. apakah google bisa membuat pengguna internet tertarik terhadap Google+.

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Why Users Are More Engaged With Social Media on Fridays

Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.

Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

The reason is fairly obvious, says Jeremiah Owyang, a partner at the Altimeter Group: “People are heading into the weekend so they’re thinking about things besides work. They’re mentally checking out and transitioning to the weekend.”

Rick Liebling, director of digital strategy at Coyne PR, concurs: “It’s a matter of people finally pushing past the work week and coasting toward the weekend, picking their head up a bit to see what’s going on and what their friends are up to.”

However, Liebling adds that there might be another factor at work: There may be fewer posts overall on Fridays, which means a greater number of average click-throughs.

Dan Zarrella, a social media scientist at HubSpot, agrees with that assessment. “I call it ‘contra-competitive timing,’” Zarrella says. “As the overall activity seems to slow down from the hustle and bustle of the week, readers can give each tweet more attention because there are fewer other tweets fighting for it.”

Whatever the case, the fact that Thursdays and Fridays are the best days of the week for engagement isn’t yet common knowledge among marketers. As Buddy Media CEO Michael Lazerow also noted at the Ad Age Digital conference, most brands are similarly unaware that their status updates will get more pickup if they’re posted after work hours.

But Owyang says that what’s generally true may not be applicable to many marketers, anyway. For instance, “Friday may not be the best time for the B2B audience because they’re checking out mentally.” Similarly, Lazerow said that for movie companies, the weekend is the sweet spot, but for other media companies, Monday is the worst day of the week. “It’s the noisiest time to post,” Lazerow said.

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Facebook, Human Rights Groups Side With YouTube Against Viacom

Facebook, Freedom House, Yahoo, the Electronic Frontier Foundation, the National Alliance for Media Art and Culture and 44 law professors are siding with YouTube and Google against Viacom’s newest legal appeal.

The courts granted Google a summary judgment in Viacom’s $1 billion lawsuit against YouTube last year. The issue was whether YouTube was protected by the Digital Millennium Copyright Act (DMCA), a law that protects against claims of copyright infringement if the content was uploaded by users to an organization’s network. Although the lawsuit cost Google $100 million, it eventually prevailed.

It didn’t take long for Viacom to file an appeal. The media giant, which owns MTV, Paramount Pictures, and Comedy Central, called the court’s ruling “fundamentally flawed” in its appeal last year. Earlier this week,Google struck back with a 107-page response arguing for its humanitarian and social value, while criticizing what it calls Viacom’s use of selective quotes.

Now the tide is against Viacom once again. Today, no less than 13 different groups filed amicus briefs in support of Google in the YouTube/Viacom case. Here are the most interesting organizations throwing their weight behind Google.

• The Electronic Frontier Foundation. The EFF argues that Viacom’s theories “contravene the language and purpose of the DMCA, threatening online innovation and expression.”
• 44 law professors. A group of academics specializing in intellectual property and Internet law argue that Viacom is attempting to “distort the balance that Congress successfully crafted” with the DMCA.
• Freedom House, Human Rights Watch, Reporters Without Borders and Access: This collection of human rights organizations argue that “social media platforms have become important tools for promotion of human rights” and that “these important global developments depend directly on preserving the effective safe harbor Congress enacted” with the DMCA.
• Facebook, eBay, IAC and Yahoo: Four of technology’s most powerful companies have come together to support Google. These companies argue that “safe harbor has succeeded in achieving its legislative purposes of promoting innovative services and of encouraging copyright holders and services providers to work together to combat copyright infringement.”
• National Venture Capital Association: the NVCA argues that “courts have consistently and correctly applied the DMCA’s safe harbor as Congress intended, rejecting efforts to create ad-hoc exceptions to it.”
• The National Alliance for Media Art and Culture and the Alliance for Community Media: These artist organizations argue that “Internet-based platforms dramatically lower barriers facing Independence artists and creators, enabling them to reach global audiences” and that Viacom’s “attempt to erode section 512′s protections or remove them entirely would harm artists.”

“We regret that Viacom continues to drag out this case,” A YouTube spokesperson told Mashable. “The court here, like every other court to have considered the issue, correctly ruled that the law protects online services like YouTube, which remove content when notified by the copyright holder that it is unauthorized. We will continue to strongly defend the court’s decision throughout this appeal process.”

Viacom first filed this lawsuit in 2007. Four years later, it’s still being battled out in court. And since the suit began, Viacom has embraced YouTube’s competitors, including Hulu.

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youtube to roll out live streaming to select partners

YouTube has been dabbling with live streaming across a variety of sectors in recent years — from concerts to Q&As with U.S. President Barack Obama — and now the video-sharing site is ramping up those efforts by expanding its live streaming efforts and opening them up to select partners.

Live video will be curated on a page dedicated to the medium, titled www.youtube.com/live, where users can find out what’s currently streaming, add events to their calendars and subscribe to channels so as to be notified of events.

The beta program will be gradually rolled out to partners in good standing with the site, allowing them to interact in real time with their audiences. Live streams will also feature a chat module so viewers can ask questions and give feedback, according to Josh Siegel, YouTube product manager.

“YouTube’s vision is to become the premiere destination for all video on the web,” says Chris Hamilton, product marketing manager. “This enables partners to have a deeper level of interactivity with the audience that they work so hard to build.”

Partners who could soon be live streaming content include select musicians, The Gregory Brothers, The Mystery Guitar Man, Rutgers University, Stanford University and select gaming channels. The first live stream will be The DigiTour: Live from Google HQ at 7 p.m. PDT, which is a touring show featuring popular YouTube musicians.

“We’re curious to see how our partners leverage and use this platform,” Hamilton says.

The team also told us that the site is working to bring live sports to YouTube but didn’t elaborate on specific deals. YouTube has already live streamed Indian Premier League cricket matches, and we’ve heard rumblingsthat other leagues soon might be featured on the site as well.

The team also declined to comment on recent rumors that YouTube will be upping its curation efforts by organizing its content into channels packed with professionally produced videos.

However, we can easily see live content fitting very well within the framework of such a curation effort, especially since YouTube is maintaining quality control by limiting who has access to live streaming capabilities.

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